Roger Hau
PayerPrice
Tired of not closing enough deals or booking enough meetings?
We take you from difficult founder-led selling to predictable pipelines in 9 weeks to grow revenue and get your time back.
One extra win usually pays for the engine that works now and as you grow.
"For founders that have gone from zero-to-one, and need to go from one-to-ten, I’d strongly recommend Ben and TFSE."
-Roger Hau, Founder, PayerPrice
Trusted by founders across SaaS, services, and AI:
.webp)
The ICP.
We combine your knowledge with our B2B sales method and install it into your company.
For Solo Founders
Add Scaling Velocity & Close More
When you’re building the product and closing the deals, sales can quickly become reactive and chaotic. I help solo founders simplify their pipeline, clarify their messaging, and build a lightweight sales system that runs without constant reinvention. Less guesswork. More consistency. More revenue.
For Founder-Led Teams
Get Your First Sales Reps To Close More, Faster
Founder-led sales works until it hits a ceiling. I install a structured sales system into your team so results no longer depend on you. From qualification to follow-up, we build the process that protects your time and turns effort into predictable revenue.
The Reviews.
For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, and enable a team to run that playbook, I’d strongly recommend Ben and TFSE.
A lot of sales and marketing people say all the right things but deliver very little substance. Ben was different. He kept drilling down until we got to the real problems we solve, took what we knew about our business, and turned it into sales materials that actually flow and capture attention.
Doug Averch
U2Logic
I was able to close some deals on my own which I had not done before working with Ben and my biggest individual deal that I was able to close was a $10,000 deal. I would say TFSE is absolutely worth it.
Steve Long
UnRavl Technologies
Ben has been game-changing for our early sales team. I've led the sales efforts as the founder for years and now I'm finally feeling comfortable handing off the main revenue closing activities to our AE. Ben has helped us build the foundations, and I don't believe real and sustainable growth would be possible without it.
Jordan Rose
TrackTile
Ben was able to help me triple my booking rate. If you're thinking about working with TFSE I would say just do it. You have nothing to lose and you're going to see incredible results.
Benjamin Dryden
ZeroDraft AI
Ben Abbey is a force of nature! Ben is a strategic thinker, a passionate leader, and a true team player. Any company would be luck to have him!
Tony Safoian
SADA Systems
We're have much more control over the sales process now and we're closing customers in 3 meetings instead of chasing bad fits who don't close after 8 meetings or more. TFSE is a no-brainer and is an investment in your future growth.
Carolyn Dilks
Passetto
My experience in this has been very positive. Ben was a first-hand witness to where I came in. I feel much more confident now. There’s been real transformation.
Shaunak Chatterjee
Aliveo AI
Ben's work catapulted my newly acquired sales team's onboarding process 6-8 months ahead of schedule.
Tristan St. Louis
Vocantas Technologies
In the first 4 weeks of working with The Founder's Sales Engine, we closed 5 new clients and learned how to run a sales process that closes faster predictably!
Jordan Brooks
GreenPaths
I have addressed my limiting beliefs about selling and now recognize selling is an important skill. I have a sales process created with the right tools and the right system. If you are a founder who is floundering in your selling process I highly recommend TFSE.
Scott Pochron
Open Eyes Collaborative
100%
Customer satisfaction
20+
Number of founders who have participated and sold more
5-figures
Average closed revenue within 6 weeks of program start
+20%
Average reported revenue growth by using TFSE methods
Note that The Founder’s Sales Engine™ is not a guarantee of results or a get-rich quick scheme. Outcomes vary depending on each founder’s market, offer, execution, and commitment. Case studies and testimonials are examples only and do not represent guaranteed results. Any business decision carries risk, and you are solely responsible for your own success.
The Founder.
Ben J. Abbey has proven success in growing businesses (>$100M sold), leading change, and building strong teams.
If you’ve outgrown early stage selling but don’t yet have a real GTM operating system installed, Ben will build it and make it run.
Scaled revenue from six to nine figures by installing real GTM systems at every stage: startup to scale.
Successful exit: Built a company from scratch, sold it, and carried the hard-won playbooks forward.
Rebuilt broken sales motions into successful ones, going from 6-to-9 figures.
Built and led high-performing GTM teams from zero to hundreds of employees.
Achieved triple-digit growth, regularly.
Designed Repeatable Sales Engines: Built outbound, messaging, and process that drives pipeline predictably.
Integrated AI into GTM workflows to boost team productivity and reduce cost by orders of magnitude.
Trusted by founders and boards to own the revenue engine and deliver outcomes, not decks.
Give your sales engine unstoppable momentum.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
